Benefits of Being a Banks-Direct Dealer


Gale Banks Engineering makes it easy for you to prosper! We have the broadest and deepest line of gas and diesel products + exclusive power systems with parts engineered to work together. The up-selling opportunities are tremendous!

MAP Pricing

Banks protects guys who are actually in business and serving customers from an actual retail shop. You will have an ironclad and policed commitment to MAP (minimum advertised price) pricing and a strict no-internet-price-abuse policy. This shields you from those who operate out of a bedroom, selling online and low-balling prices! Banks backs you up!

Best-Fitting Products

Products that offer troublesome installations, poor product quality or missing parts cut into your bottom line and cost valuable customer goodwill. As a Banks-Direct Dealer, you will offer customers the highest quality, best-fitting products in the industry. Banks is the perfect fit!


As a Banks-Direct Dealer, no middleman will stand between you and your profits - you'll deal directly with Banks. Deeper deals and higher profit margins!

In-House Marketing

The Banks staff includes a large in-house marketing department that has you covered with the most extensive advertising program in the truck performance aftermarket. This includes TV, print, radio, an easy-to-use website for product knowledge and support, and the industry's best catalog and product literature. Easier selling!


Banks provides its dealers with the aftermarket industry's best direct jobber support, including a factory-direct support staff of more than 40 people, plus dealer sales and installation training. Unbeatable!


Five decades of unmatched race-winning/high-performance credentials and high-profile special project vehicles keep the Banks name synonymous with power. Race-proven products!