Product Management and Marketing

With new products popping off one of the 2500-hp dynos in the Engineering Garage at a clip worthy of the name Banks, the people in Product Management and Marketing have to stay sharp. They make sure Banks’ family of brands—notably PowerPack®, Stinger and Git-Kit engine-power systems, Sidewinder turbocharging systems, and TransCommand— maintain the unique features and benefits that are distinctive to each name. With their Marketing hats on, they select the advertising venues that today include 30 national magazines.

Banks’ reputation for manufacturing serious street power and frequent world-record breaking forays onto the salt flats makes the company a natural for radio and television features. That’s a good thing: we like free publicity.